SAIL / PILLARS / CONTENT

Content.

Reels, campaigns, brand films, infographics, award submissions. Cadence-led work for brands and platforms, scored against a delivery-discipline standard the industry has never agreed.

01 · WHAT'S INCLUDED

The full chain, under one roof.

No padding. No service we don't actually deliver. No service we'd hand to a vendor without saying so.

01

Brand Films

Long-form narrative work for brands, end to end.

02

Reels & Cutdowns

Vertical and horizontal, every duration, every platform.

03

Campaign Cuts

TVC variants, masters, and platform tailorings.

04

Infographics

Motion-led data storytelling, designed in-house.

05

Award Submissions

Case study films.

06

Social Cutdowns

From master to platform-native in hours, not days.

07

Versioning

All durations, all ratios, all platforms.

08

Localisation

Languages and dialects, with cultural sign-off.

06 · THE STUDIO
MARK
25 YEARS IN POST PRODUCTIONARAB ROOTS /
INT STANDARD

MARK

CO FOUNDER / CREATIVE DIRECTOR

Senior hands in every frame.

Mark is a 25-year veteran of post-production, with credits across feature film, episodic television, regional and international advertising, and documentary. He sits personally in every project Sail takes on, from creative review to final QC.

The studio is built around him and a senior team trained to his standard. The juniors learn before they lead. The client who chose Sail is not handed off to whoever was available.


00.
YEARS IN POST PRODUCTION
00.
DISCIPLINES UNDER ONE ROOF
00.
SENIOR PARTNER PER PROJECT
PIERRE
18 YEARS LEADING TECH AND DIGITAL TRANSFORMATIONARAB ROOTS /
INT STANDARD

PIERRE

COFOUNDER / MANAGING DIRECTOR

Senior hands in every frame.

Pierre is Managing Director and co-founder of SAIL. With a background in aerospace engineering and 18+ years leading tech and digital transformation across Europe and the Middle East, he brings deep structural rigor and innovation to post-production. Pierre also leads Farkey Technologies, building systems, innovating, and structuring capacities that extend naturally into SAIL's AI and delivery infrastructure.

At SAIL, his focus is clear: modular, technology-forward pipelines where AI is integrated with intent, and creative ambition is matched by operational reliability and scale.


00.
YEARS LEADING TECH AND DIGITAL TRANSFORMATION
00.
DISCIPLINES UNDER ONE ROOF
00.
SENIOR PARTNER PER PROJECT
0102
03 · ENGAGEMENT MODELS

Three contracts. One studio.

Every conversation starts in the same place, what are you making, and when do you need it. The model is chosen with you, not for you.

MODEL · 01

Project

FOR A DEFINED DELIVERABLE, A KNOWN TIMELINE

A single project, scoped, briefed, contracted. The right model for a TVC, a feature, a documentary, a one-off campaign. Pricing follows the scope. Mark is on every project.

DISCUSS A PROJECT
MODEL · 02

Retainer

FOR ONGOING VOLUME, PREDICTABLE COST

A monthly engagement against a defined output band: episodes, reels, campaigns, podcasts. The cost curve flattens as the volume grows. The right model for brands, platforms, and recurring formats.

DISCUSS A RETAINER
MODEL · 03

SOS Mode

FOR A PROJECT ALREADY IN TROUBLE

The two-AM contract. A senior hand on call, a pipeline built to absorb emergencies, a project picked up where another studio left it. The rescue treated as the contract, not the exception.

OPEN SOS MODE
07 · FROM THE JOURNAL

Notes from the edit suite.

MARK VOICE18/05/2026

Post is strategy, not service. A manifesto.

The edit suite is not the back-end. It is the room where a film, a series, a campaign finds its argument, its rhythm, its persuasion ... and the room deserves seniority.

READ ESSAY  
AI LAYER02/05/2026

AI dubbing, four languages.

An honest breakdown of an AI localization pipeline we ran on a real project. The places it saved a week. The places we sent it back to a human and why.

READ BREAKDOWN  
THE STANDARD22/04/2026

Early notes on how we measure post.

The Post-Production Performance Index scoring methodology, opened up. Four dimensions, one score, and the case to why the industry waited too long for one.

READ FRAMEWORK  

Tell us what you're
making.

START A PROJECT  
THE JOURNAL  ·  MONTHLYWritten by Mark. No marketing.