Purina

Edit a series of promotional films for Purina featuring both cat and dog nutrition products. The campaign combined interviews with four veterinary and pet care specialists alongside lifestyle footage of real interactions with pets, delivered in both Arabic and English with social media adaptations.

The films needed to balance educational credibility with warm, engaging storytelling while strictly adhering to Purina's international brand guidelines. Managing bilingual content, multiple specialists, and platform-specific deliverables required a consistent editorial approach across every version.

Developed a clean, performance-driven edit that gave equal weight to expert insights and authentic pet moments. Structured the storytelling to keep information accessible and emotionally engaging while building an efficient workflow for bilingual edits, social cutdowns, and brand-compliant versioning.

A Cohesive Campaign

Delivered a complete suite of bilingual promotional videos and social adaptations that met Purina's global brand standards while remaining relevant for regional audiences, creating a cohesive campaign across multiple formats and platforms.