Tiffany &Co

Provide on-set editing for Tiffany & Co.'s 2024 Christmas campaign featuring brand ambassador Nancy Ajram. The content captured the ceremonial lighting of festive installations across multiple luxury locations in Abu Dhabi, with footage required for immediate integration into Tiffany & Co.'s global holiday campaign.

Working against an overnight turnaround, the edit had to be assembled while production was still in progress, ensuring every sequence matched the visual language, pacing, and premium aesthetic of Tiffany & Co.'s international campaign. The workflow demanded rapid decision-making under tight deadlines without compromising luxury brand standards.

Established a live editorial workflow on set, continuously ingesting and assembling footage as it was captured. Focused on selecting the strongest visual moments in real time, allowing creative refinements to happen during production and ensuring the final edit aligned seamlessly with the global campaign's look and feel.

Over Night Delivery Schedule

Delivered the final edit the following day, enabling Tiffany & Co.'s regional content to be successfully incorporated into the international Christmas campaign. The accelerated workflow maintained the brand's premium visual standards while meeting an exceptionally tight delivery schedule.