SAIL / WORK / CASE STUDY

FILM

Expo 2020 Dubai PartnerFilms

PILLAR

film

YEAR

2020

AGENCY

Filmmaster Dubai

01 / THE BRIEF

Edit a series of seven films introducing Expo 2020 Dubai's strategic partners. Working from a combination of architectural renders of the Expo site and carefully selected stock footage, each film was designed to clearly communicate the role and contribution of a different partner within the wider Expo ecosystem.

02 / THE PROBLEM

With no live-action footage available, the storytelling relied entirely on matching CGI renders with relevant stock imagery to create believable, engaging narratives. Each partner represented a different industry, requiring extensive research to fully understand their role before translating complex information into clear visual storytelling. The process involved continuous collaboration with scriptwriters, animators, producers, and researchers as the films evolved.

03 / THE SENIOR JUDGMENT

We approached each film as a visual puzzle, identifying editorial connections between the Expo renders and carefully sourced stock footage that reinforced the script rather than simply illustrating it. By working closely with the creative team and contributing to the narrative development, the edit became an integral part of shaping how each partner's story was communicated.

Seven Engaging Brand Films

The series successfully transformed a limited visual toolkit into seven cohesive and engaging brand films. Through thoughtful editorial structure and close cross-disciplinary collaboration, the films clearly explained each partner's contribution while maintaining a consistent visual language across the entire Expo 2020 campaign.

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THE JOURNAL  ·  MONTHLYWritten by Mark. No marketing.