KFC WorldCup

Deliver a high-volume social campaign for KFC around the FIFA World Cup 2026, producing fast-paced, youth-focused content designed for digital platforms across the Pan-Arab region. The campaign required multiple edits, market-specific adaptations, and rapid turnaround throughout production.

The project demanded an agile editorial workflow with most content being edited directly on set while filming was still underway. Every asset needed to maintain the same energy and brand identity while being localized for different Arab markets, resulting in extensive versioning, continuous revisions, and a complex export pipeline exceeding 60 final deliverables.

Built a streamlined edit and versioning workflow from day one, prioritizing speed without compromising consistency. By structuring timelines for modular edits, reusable assets, and efficient localization, it became possible to deliver multiple market adaptations simultaneously while keeping pace with production on set.

More Than 60 Exports Delivered

Delivered more than 60 final exports across multiple formats and regional adaptations within tight deadlines. The workflow enabled rapid approvals, consistent creative quality across all versions, and seamless execution of a campaign built for a fast-moving, digital-first audience.