La Casa DePapel

Edit a promotional campaign for Netflix's La Casa de Papel, adapting the global creative concept for Arabic-speaking audiences while preserving the show's distinctive visual identity and editorial style.

The campaign needed to feel unmistakably La Casa de Papel, replicating the series' tension, rhythm, and cinematic language while tailoring the narrative, messaging, and pacing for regional audiences without losing the essence of the original brand.

Closely matched the editing grammar of the series, from pacing and transitions to music synchronization and dramatic build-up, while restructuring the content to resonate with the Arabic market. Every editorial decision was made to ensure the adaptation felt authentic rather than localized.

Iconic

Delivered a regional promotional film that remained faithful to Netflix's global creative direction while effectively engaging Arabic audiences, maintaining the iconic look, energy, and storytelling style that defines La Casa de Papel.