SAIL / THE STANDARD

The industry has
no agreed
standard for post.
We are building
one.

The Post-Production Performance Index is the methodology Sail uses internally and licenses externally. Four dimensions, one score. Engineered to become the certified industry benchmark.

01 · THE METHODOLOGY

Four dimensions.
One score.

Each dimension scores a project on a 0–10 scale, against published evidence criteria. The four scores compose a single PPPI score, with transparent weightings the methodology document publishes in full.

01

Technical Reliability

/10 · PPPI DIM 01

Whether the master complies with broadcast, platform, and theatrical delivery specifications without remediation cycles. Measures conform integrity, audio loudness compliance, colour space accuracy, metadata correctness.

EVIDENCE ACCEPTED:
  • QC reports from broadcaster or platform
  • Loudness logs (R128 / ATSC A/85)
  • Conform diff against picture lock
02

Delivery Discipline

/10 · PPPI DIM 02

Whether the work shipped on the date contracted, in the format contracted, to every party contracted, without remediation. Measures schedule adherence, deliverable completeness, escalation frequency.

EVIDENCE ACCEPTED:
  • Date-stamped delivery confirmations
  • Deliverable matrix sign-off
  • Escalation log (or its absence)
03

Revision Efficiency

/10 · PPPI DIM 03

Whether revisions were structurally bounded, addressed promptly, and resolved without scope creep. Measures revision-cycle count against scope, time-to-resolution, change-order discipline.

EVIDENCE ACCEPTED:
  • Revision log with client sign-off
  • Change-order records
  • Average response time to revision request
04

Creative Consistency

/10 · PPPI DIM 04

Whether the finished work holds its creative argument across every version, ratio, language, and platform. Measures version coherence, cultural-sign-off integrity, intent fidelity.

EVIDENCE ACCEPTED:
  • Creative-director sign-off across versions
  • Cultural-tone validation reports
  • Side-by-side version review notes
02 · SCORING MATRIX

A worked example.

“A Country Unwritten”: a national TVC delivered in eight working days across four languages, scored against the four dimensions. The matrix below is anonymized on the client side but the methodology is open.

READ THE CASE STUDY→
PPPI SCORE CARDPROJECT · 24-A07

A Country Unwritten · TVC · 2026

TECHNICAL
9.4
DELIVERY
9.7
REVISIONS
9.1
CREATIVE
9.6
PPPI COMPOSITE9.45
03 · WHY IT MATTERS

For clients,
for houses,
for the
industry.

For clients, PPPI replaces vendor-claim with vendor-evidence. The conversation stops being about the pitch deck and starts being about the score on the last twelve projects.

For houses, PPPI gives the senior team a language to argue for craft against price pressure. A 9.7 delivery discipline is not an opinion. It is a measurable fact attached to a published methodology.

For the industry, PPPI is the standard the category has waited too long for. A certified-house directory built on transparent scores. A way to compete on craft, not on undercutting.

“We had no way to argue for craft against a quote that was half the price. PPPI gave us the language. The clients who care, choose accordingly. The ones who don't, self-select out. Both are wins.”
MarkCo Founder · CREATIVE DIRECTOR
05 · THE METHODOLOGY COMPANION

Request the PPPI methodology in full.

88 pages. Scoring rubrics, evidence templates, the certified-house pre-conditions, the cultural-tone validation companion. Sent within one working day.